:root{
    --bg:#EBE1CC;
    --surface:#FBF6EA;
    --surface-2:#F2E8D2;
    --ink:#2B2617;
    --ink-soft:#5C5340;
    --line:#D4C4A0;
    --woad:#BF5C2C;
    --woad-deep:#984723;
    --madder:#748C4A;
    --lichen:#5F7A47;
    --wool:#C68A4A;
  }
  *{box-sizing:border-box; margin:0; padding:0;}
  body{
    background:var(--bg);
    color:var(--ink);
    font-family:'Inter', sans-serif;
    line-height:1.55;
    -webkit-font-smoothing:antialiased;
  }
  h1,h2,h3,.display{
    font-family:'Fraunces', serif;
    font-weight:600;
    letter-spacing:-0.01em;
  }
  .mono{
    font-family:'IBM Plex Mono', monospace;
    letter-spacing:0.02em;
  }
  a{color:inherit;}
  .wrap{max-width:1120px; margin:0 auto; padding:0 28px;}

  /* texture: woven thread rule */
  .thread-rule{
    height:6px;
    background-image: repeating-linear-gradient(90deg, var(--line) 0 2px, transparent 2px 10px);
    opacity:0.7;
  }

  /* NAV */
  header.site{
    position:sticky; top:0; z-index:50;
    background:rgba(231,224,208,0.92);
    backdrop-filter:blur(6px);
    border-bottom:1px solid var(--line);
  }
  nav{
    display:flex; align-items:center; justify-content:space-between;
    padding:18px 28px; max-width:1120px; margin:0 auto;
  }
  .logo{font-size:1.35rem; font-weight:700; display:flex; align-items:baseline; gap:8px;}
  .logo .dot{width:8px;height:8px;border-radius:50%; background:var(--madder); display:inline-block;}
  nav ul{list-style:none; display:flex; gap:28px;}
  nav a{
    text-decoration:none; font-size:0.92rem; font-weight:500; color:var(--ink-soft);
    transition:color .15s;
  }
  nav a:hover, nav a:focus-visible{color:var(--ink);}

  /* HERO */
  .hero{
    padding:96px 0 72px;
    position:relative;
    overflow:hidden;
  }
  .hero .wrap{
    display:grid;
    grid-template-columns: 1.15fr 0.85fr;
    gap:56px;
    align-items:center;
  }
  .eyebrow{
    font-size:0.78rem; text-transform:uppercase; letter-spacing:0.14em;
    color:var(--madder); font-weight:500; margin-bottom:18px;
    display:flex; align-items:center; gap:10px;
  }
  .eyebrow::before{content:''; width:26px; height:1px; background:var(--madder);}
  .hero h1{
    font-size:clamp(2.4rem, 5vw, 3.6rem);
    line-height:1.06;
    margin-bottom:22px;
  }
  .hero h1 em{
    font-style:italic; font-weight:500; color:var(--woad);
  }
  .hero p.lede{
    font-size:1.08rem; color:var(--ink-soft); max-width:46ch; margin-bottom:30px;
  }
  .hero-ctas{display:flex; gap:14px; flex-wrap:wrap;}
  .btn{
    display:inline-flex; align-items:center; gap:8px;
    padding:13px 22px; border-radius:2px;
    font-weight:600; font-size:0.92rem; text-decoration:none;
    border:1px solid transparent; cursor:pointer;
    transition:transform .15s ease, background .15s ease;
  }
  .btn-primary{background:var(--woad); color:var(--surface);}
  .btn-primary:hover{background:var(--woad-deep); transform:translateY(-1px);}
  .btn-ghost{border-color:var(--ink); color:var(--ink);}
  .btn-ghost:hover{background:var(--ink); color:var(--surface);}

  /* swatch stack signature element */
  .swatch-stack{position:relative; height:420px;}
  .swatch{
    position:absolute; width:220px; background:var(--surface);
    border:1px solid var(--line); padding:18px 18px 22px;
    box-shadow:0 14px 30px -12px rgba(42,36,30,0.25);
  }
  .swatch .hole{
    width:14px;height:14px;border-radius:50%;
    background:var(--bg); border:1px solid var(--line);
    margin-bottom:14px;
  }
  .swatch .fib{height:70px; margin-bottom:14px; position:relative; overflow:hidden;}
  .swatch .fib.linen{background:repeating-linear-gradient(0deg, #D8CDAE 0 3px, #cabb95 3px 4px);}
  .swatch .fib.cotton{background:repeating-linear-gradient(90deg, #EFEAD9 0 3px, #e2dcc4 3px 4px);}
  .swatch .fib.wool{background:repeating-linear-gradient(45deg, #C9AE86 0 4px, #b99a6b 4px 6px);}
  .swatch h4{font-family:'Fraunces',serif; font-size:1.05rem; font-weight:600;}
  .swatch .tag-mono{font-size:0.7rem; color:var(--ink-soft); margin-top:4px;}
  .s1{top:0; left:10%; transform:rotate(-6deg); z-index:3;}
  .s2{top:70px; left:38%; transform:rotate(4deg); z-index:2;}
  .s3{top:170px; left:6%; transform:rotate(2deg); z-index:1;}

  /* WHY SECTION */
  .why{padding:80px 0; background:var(--surface); border-top:1px solid var(--line); border-bottom:1px solid var(--line);}
  .section-head{max-width:640px; margin-bottom:48px;}
  .section-head .eyebrow{color:var(--lichen);}
  .section-head .eyebrow::before{background:var(--lichen);}
  .section-head h2{font-size:clamp(1.7rem,3vw,2.3rem);}
  .why-grid{
    display:grid; grid-template-columns:repeat(3, 1fr); gap:32px;
  }
  .why-card{padding-top:20px; border-top:2px solid var(--ink);}
  .why-card .num{font-family:'IBM Plex Mono'; font-size:0.8rem; color:var(--madder); display:block; margin-bottom:10px;}
  .why-card h3{font-size:1.15rem; margin-bottom:10px; font-weight:600;}
  .why-card p{color:var(--ink-soft); font-size:0.95rem;}

  /* FIBRE DIRECTORY */
  .fibres{padding:88px 0;}
  .fibre-block{
    margin-bottom:64px; padding-bottom:56px; border-bottom:1px solid var(--line);
  }
  .fibre-block:last-child{border-bottom:none;}
  .fibre-head{
    display:flex; justify-content:space-between; align-items:flex-end; gap:24px;
    margin-bottom:32px; flex-wrap:wrap;
  }
  .fibre-head h3{font-size:clamp(1.5rem,2.6vw,2rem);}
  .fibre-head .swatch-chip{
    width:46px;height:46px; flex-shrink:0; border:1px solid var(--line);
  }
  .chip-linen{background:repeating-linear-gradient(0deg,#D8CDAE 0 3px,#cabb95 3px 4px);}
  .chip-cotton{background:repeating-linear-gradient(90deg,#EFEAD9 0 3px,#e2dcc4 3px 4px);}
  .chip-wool{background:repeating-linear-gradient(45deg,#C9AE86 0 4px,#b99a6b 4px 6px);}
  .fibre-desc{max-width:64ch; color:var(--ink-soft); margin-bottom:8px;}
  .fibre-why{
    display:flex; gap:20px; flex-wrap:wrap; margin:20px 0 32px;
    font-family:'IBM Plex Mono'; font-size:0.76rem; color:var(--ink);
  }
  .fibre-why span{
    background:var(--surface-2); border:1px solid var(--line); padding:6px 10px;
  }

  .brand-table{width:100%; border-collapse:collapse;}
  .brand-table thead th{
    text-align:left; font-family:'IBM Plex Mono'; font-size:0.7rem;
    text-transform:uppercase; letter-spacing:0.08em; color:var(--ink-soft);
    padding:0 14px 10px; border-bottom:1px solid var(--ink);
  }
  .brand-table tbody td{
    padding:16px 14px; border-bottom:1px solid var(--line); vertical-align:top; font-size:0.92rem;
  }
  .brand-table tbody tr:hover{background:var(--surface);}
  .brand-name{font-weight:600; font-family:'Fraunces',serif; font-size:1.02rem;}
  .brand-meta{color:var(--ink-soft); font-size:0.82rem; margin-top:2px;}
  .badge{
    display:inline-block; font-family:'IBM Plex Mono'; font-size:0.68rem;
    padding:3px 7px; border:1px solid var(--line); margin:2px 4px 0 0; color:var(--ink-soft);
  }
  .badge.uk{border-color:var(--woad); color:var(--woad);}
  .badge.organic{border-color:var(--lichen); color:var(--lichen);}

  /* NOTE CALLOUT */
  .callout{
    background:var(--surface-2); border-left:3px solid var(--madder);
    padding:18px 22px; margin:28px 0 8px; font-size:0.92rem; color:var(--ink-soft); max-width:70ch;
  }
  .callout strong{color:var(--ink); font-weight:600;}

  /* HEALTH/ENV STRIP */
  .strip{background:var(--woad); color:var(--surface); padding:72px 0;}
  .strip .section-head h2{color:var(--surface);}
  .strip .section-head .eyebrow{color:#C9B99A;}
  .strip .section-head .eyebrow::before{background:#C9B99A;}
  .strip-grid{display:grid; grid-template-columns:repeat(2,1fr); gap:36px 48px;}
  .strip-item h4{font-size:1.05rem; margin-bottom:8px; font-weight:600;}
  .strip-item p{color:#F0DFC8; font-size:0.93rem;}

  /* FOOTER */
  footer{padding:56px 0 40px; border-top:1px solid var(--line);}
  .footer-grid{display:flex; justify-content:space-between; flex-wrap:wrap; gap:24px;}
  footer p{color:var(--ink-soft); font-size:0.85rem; max-width:50ch;}
  .footer-note{margin-top:28px; font-size:0.78rem; color:var(--ink-soft); font-family:'IBM Plex Mono';}

  /* AFFILIATE DISCLOSURE BAR */
  .disclosure-bar{
    background:var(--surface-2); border-bottom:1px solid var(--line);
    font-family:'IBM Plex Mono'; font-size:0.72rem; color:var(--ink-soft);
    padding:8px 0; text-align:center;
  }
  .disclosure-bar a{color:var(--woad); text-decoration:underline;}

  /* PAGE HERO (secondary pages) */
  .page-hero{padding:64px 0 40px;}
  .page-hero .eyebrow{margin-bottom:14px;}
  .page-hero h1{font-size:clamp(2rem,4vw,2.8rem); margin-bottom:16px;}
  .page-hero p.lede{font-size:1.02rem; color:var(--ink-soft); max-width:60ch;}
  .breadcrumb{font-family:'IBM Plex Mono'; font-size:0.72rem; color:var(--ink-soft); margin-bottom:18px;}
  .breadcrumb a{text-decoration:none; border-bottom:1px solid var(--line);}

  /* JOURNAL / STORY CARDS */
  .journal-grid{
    display:grid; grid-template-columns:repeat(2,1fr); gap:1px;
    background:var(--line); border:1px solid var(--line); margin:40px 0 60px;
  }
  .story-card{
    background:var(--surface); padding:32px; display:flex; flex-direction:column; gap:14px;
    text-decoration:none; color:var(--ink); transition:background .15s;
  }
  .story-card:hover{background:var(--surface-2);}
  .story-card .cat{
    font-family:'IBM Plex Mono'; font-size:0.68rem; text-transform:uppercase; letter-spacing:0.08em;
    color:var(--madder);
  }
  .story-card h3{font-size:1.3rem; line-height:1.2;}
  .story-card p{color:var(--ink-soft); font-size:0.9rem;}
  .story-card .meta{font-family:'IBM Plex Mono'; font-size:0.7rem; color:var(--ink-soft); margin-top:auto; padding-top:10px;}
  .story-card.featured{grid-column:1/-1; display:grid; grid-template-columns:1fr 1fr; gap:32px; align-items:center;}
  .story-card.featured .fib-block{height:100%; min-height:180px; background:repeating-linear-gradient(45deg,#C9AE86 0 4px,#b99a6b 4px 6px);}
  .story-card.featured h3{font-size:1.7rem;}
  .story-card.stub{opacity:0.55; cursor:default;}
  .story-card.stub:hover{background:var(--surface);}
  .coming-tag{font-family:'IBM Plex Mono'; font-size:0.65rem; border:1px solid var(--line); padding:2px 6px; align-self:flex-start;}

  /* ARTICLE BODY */
  .article-body{max-width:70ch; margin:0 auto; padding:20px 0 80px;}
  .article-body h2{font-size:1.5rem; margin:44px 0 16px;}
  .article-body h3{font-size:1.15rem; margin:32px 0 12px;}
  .article-body p{margin-bottom:18px; color:var(--ink); font-size:1rem;}
  .article-body ul{margin:0 0 20px 22px;}
  .article-body li{margin-bottom:8px;}
  .article-meta{
    font-family:'IBM Plex Mono'; font-size:0.75rem; color:var(--ink-soft);
    padding-bottom:24px; margin-bottom:24px; border-bottom:1px solid var(--line);
  }
  .pull-quote{
    border-left:3px solid var(--woad); padding:4px 0 4px 22px; margin:32px 0;
    font-family:'Fraunces',serif; font-size:1.25rem; font-style:italic; color:var(--woad-deep);
  }
  .article-cta{
    background:var(--surface-2); border:1px solid var(--line); padding:22px 24px; margin:36px 0;
  }
  .article-cta .label{font-family:'IBM Plex Mono'; font-size:0.68rem; text-transform:uppercase; color:var(--madder); margin-bottom:8px; display:block;}
  .article-cta a.btn{margin-top:12px;}

  /* REGEN PROFILE CARDS */
  .regen-grid{display:grid; grid-template-columns:repeat(2,1fr); gap:24px; margin:36px 0 60px;}
  .regen-card{background:var(--surface); border:1px solid var(--line); padding:26px;}
  .regen-card .cert{
    font-family:'IBM Plex Mono'; font-size:0.68rem; color:var(--lichen); border:1px solid var(--lichen);
    display:inline-block; padding:3px 8px; margin-bottom:12px;
  }
  .regen-card h3{font-size:1.15rem; margin-bottom:10px;}
  .regen-card p{color:var(--ink-soft); font-size:0.9rem;}

  /* AFFILIATE-READY LINK STYLE (product/brand CTA buttons) */
  .go-link{
    display:inline-block; font-family:'IBM Plex Mono'; font-size:0.72rem;
    color:var(--woad); text-decoration:none; border-bottom:1px solid var(--woad);
    padding-bottom:1px;
  }
  .go-link:hover{color:var(--woad-deep); border-color:var(--woad-deep);}
  .go-link::after{content:' →';}

  @media (max-width: 860px){
    .journal-grid{grid-template-columns:1fr;}
    .story-card.featured{grid-template-columns:1fr;}
    .regen-grid{grid-template-columns:1fr;}
  }
  @media (max-width: 860px){
    .hero .wrap{grid-template-columns:1fr;}
    .swatch-stack{height:280px; margin-top:20px;}
    .why-grid{grid-template-columns:1fr; gap:28px;}
    .strip-grid{grid-template-columns:1fr;}
    nav ul{display:none;}
    .brand-table{font-size:0.85rem;}
    .brand-table thead th:nth-child(3), .brand-table tbody td:nth-child(3){display:none;}
  }